Leading the Future of Consumer Retail in Saudi Arabia

Nama Arabia Trading Co. is a dynamic holding company operating a diversified portfolio of consumer-focused brands. We deliver accessible, trend-driven products and premium experiences across 60+ stores nationwide.

Our Brand Portfolio

A diversified portfolio of consumer-focused brands across Saudi Arabia, delivering exceptional experiences in the B2C retail sector.

MIDI

Trendy, affordable products across lifestyle, toys, stationery, and everyday essentials.

KAKAO

A curated range of cosmetics and skincare products focused on quality and accessibility.

BETA

Innovative and affordable tech products designed for everyday convenience.

THE MIDI

Trendy, affordable products across lifestyle, toys, stationery, and everyday essentials.

Simit Sarayi

A globally recognized bakery café brand offering fresh, high-quality products and a premium customer experience.

About us

Nama Arabia Trading Co., established in 2020, is a dynamic holding company operating a diversified portfolio of consumer-focused brands across Saudi Arabia, with a strong focus on the B2C retail sector. Through our principles, we deliver accessible, trend-driven products and experiences to a wide customer base.

Our mission is to create a seamless and enjoyable retail experience while serving everyday customer needs with consistency. We continuously strive to become a leading multi-brand retail platform in the GCC by building strong, differentiated brand experiences across key consumer sectors.

Customer First

Variety & Accessibility

Agility & Adaptability

Operational Excellence

Our Core Values

These core values define who we are and guide everything we do at Nama Arabia. We anchor our daily operations on delivering outstanding retail environments while maintaining operational efficiency across all touchpoints.

Our Journey & Growth

Since our establishment, Nama Arabia has demonstrated a strong and dynamic growth journey across the Saudi retail market. Operating an extensive B2C footprint, we scale our brands effectively to meet and exceed consumer expectations across the kingdom.

Geographic Expansion
0%
Store Network Growth
0%
Target Audience Reach
0%

CEO Message​

“Our strategic direction is anchored on continuous innovation and sustainable growth. By securing prime retail locations and scaling our differentiated brand portfolio, we remain committed to elevating the retail ecosystem across Saudi Arabia and the wider GCC region.”

 

Abdulrahman Saleh Al-Duesh

Customer Insights

Understanding and serving the modern consumer across the Kingdom of Saudi Arabia.

"Nama Arabia targets a broad and dynamic customer base across Saudi Arabia, with a strong focus on Gen Z and young millennials. We cater to modern consumers who are trend-aware, digitally engaged, and value both affordability and experience."
Our Audience Focus
Trend-Driven & Digital-First Shoppers

Brands in Action

A visual showcase of our vibrant retail environments

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